A Castrol motor oil ad appeared in the December 2006 issue of Blender, p. 111. The ad has a large banner that reads “Save…” with smaller text below, “…your car’s soul.” The first line of the small print next to the image of the product reads, “Resist the temptation to put any old oil in your car.”
You could use this ad to discuss what Madison Avenue gets right or the true nature of salvation. Mark 8:36-37 [NIV] says, "36What good is it for a man to gain the whole world, yet forfeit his soul? 37Or what can a man give in exchange for his soul?" Which reminds me of some lyrics from that old Jewel song.
Who will save your soul if you won't save your own? / Some are walking, some are talking, some are stalking their kill / You got social security, but that don't pay your bills / There are addictions to feed and there are mouths to pay / So you bargain with the devil, say you're OK for today
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